WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide the WFA strategy. The Executive Committee is made up of senior corporate and national association representatives.

Dresscode: business casual.

This session will be hybrid.

The Annual General Meeting provides WFA members a review of the past year's activities, challenges and major achievements.

Dresscode: business casual.

WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations. 

Dresscode: business casual.

This session will be in person.

More details on the agenda coming soon

Join us and our Swedish hosts for an unforgettable evening.

Dresscode: cocktail (tie optional).

The WFA CMO Forum is an invitation-only event for global marketing leaders. 

The session will be held under the Chatham House rule.

Dresscode: business casual.

More details on the agenda coming soon

The WFA Media Forum provides peers the chance to discuss and tackle common media challenges and further our industry's agenda.

The session will be held under the Chatham House rule.

Dresscode: business casual.

More details on the agenda coming soon

The WFA Sourcing Forum is meant for marketing procurement leaders.

The session will be held under the Chatham House rule.

Dresscode: business casual.

More details on the agenda coming soon

The WFA Insight Forum is the only global leadership network dedicated to senior insights & analytics leaders, looking to elevate their function.

The session will be held under the Chatham House rule.

Dresscode: business casual.

More details on the agenda coming soon

The WFA Policy Forum is meant for public affairs professionals.

The session will be held under the Chatham House rule.

Dresscode: business casual.

More details on the agenda coming soon

Forum participants will come together for a chance to connect with colleagues outside of their discipline and learn what has been discussed in the other Forums. This is followed by a networking drink.

More details on the agenda coming soon

The highly-acclaimed Global Marketer Conference is back. The conference boasts (in one CMO’s words) “the most senior, and capable, line-up of its kind in the global marketing industry”.

More details on the agenda coming soon

Join us for an unforgettable dinner at the Vasa Museum, with a spectacular view of the 17th-century warship, Vasa.

Dress code: Cocktail (tie optional). Please note that the venue temperature is maintained at 18°C, please plan your attire accordingly.

The National Associations Council (NAC) is the global forum for heads and representatives of national advertiser associations in WFA membership.

The NAC offers a unique opportunity to learn from each other, collaborate, share ideas, insights and success stories. The session will be held under the Chatham House rule.

Dresscode: business casual.

More details on the agenda coming soon